Case Study

Online Art Fairs

Online art fairs provide stallholders with greater flexibility and lower costs than physical art fairs and help establish a digital footprint to reach broader audiences. Increasingly, art fairs adopt a hybrid model where an online iteration runs in conjunction with the physical fair, sometimes for a longer duration. 

The Darwin Aboriginal Art Fair (DAAF) was held online entirely for the first time in 2020 and generated $2.6 million in sales with over 30,000 new online visitors (70% of total visitation). Other art fairs, such as the Revealed WA Aboriginal Art Market and AIATSIS Indigenous Art Market, have built on the success of DAAF’s online platform.          

However, selling online requires stallholders to devote time, skills and labour to upload and update information, pack, ship and manage inventory. DAAF Foundation has launched the Digital Pivot Initiative to expand the everyday digital capacity of First Nations Art Centres and create more engaging online content.

For more information, see Selling Online.