Principles, Ethics and Rights

Social Media

Summary of Good Practice Recommendations

Organisations have a responsibility to:

  • follow the law and best practice when seeking approvals from artists, publishing images of artworks, and respecting copyright, moral rights and IP (see Intellectual Property) and ICIP (see First Nations)

  • follow platform policies

  • check for accuracy when posting or resharing content

  • address guidelines with employees

  • carry out risk assessments

  • follow good practice for accessibility and inclusion (see Access Rights for d/Deaf and Disabled People and Racial Equity and Representation)

  • clearly outline agreements with influencers

  • monitor community engagement (including reporting, blocking or deleting content/followers)

  • seek external assistance if complex issues arise

  • maintain a duty of care for their staff, artists and collaborators

Artists have a responsibility to:

  • consider a separation of public vs private content they share online

  • weigh up the benefits and risk of sharing work online (notably due to most platforms having a non-exclusive royalty free licence for material shared)

  • flag any concerns or existing online issues with exhibiting organisations

  • notify exhibiting organisations if they receive negative attention due to their work being shared online

  • follow accessibility and inclusion best practices, (see Access Rights for d/Deaf and Disabled People and Racial Equity and Representation)

  • report infringements of copyright if they see their work published without permission