Summary of Good Practice Recommendations

Sponsors have a responsibility to:

• enter agreements with goodwill and a willingness to negotiate

• uphold principles of transparency and accountability 

Arts organisations have a responsibility to:

• develop and uphold a sponsorship policy and process

• make their sponsorship policy public 

Sponsorship policies should articulate:

• organisational values and ethics concerning sponsorship 

• a commitment to transparency around publicly naming sponsors

• a refusal to receive support from any sponsor that is illegal

• a refusal to receive support from any sponsor that is directly or indirectly involved in activities which are not aligned with the values of the organisation 

Sponsorship processes should: 

• include mechanisms for

  • research into sponsor’s alignment with sponsorship policy

  • risk-management assessment

  • board review

• be implemented for every sponsorship decision

• be implemented for every sponsorship renewal

Agreements should:

• include clear termination clauses for both parties

• include clear grievance and conflict resolution processes

• not seek to limit artists’ rights to freely voice their opinion on the sponsor and sponsorship arrangements